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Hello, we're Comfy

<!–At Comfy, our mission is simple, to provide you with the best range of bedding and towels. 

All of which are locally manufactured and made from premium fabrics. 

Our bed range includes everything you need for a good night’s sleep, along with sets and bundles that help you save on bedding essentials while our bath range will give you a spa like experience with every bath or shower.

Bath and Bedding With a Luxury Feel

Comfy was founded by Esther du Plessis, a well known and respected professional within the industry, who has spent over 15 years supplying premium quality bedding to hotels and guest houses across South Africa. This experience helped her see a gap in the market to provide comfortable, top quality bedding with a hotel feel. 

Our bedding ranges include our Classic Cotton Rich, Signature Cotton and Luxury Pima Cotton. Each fabric has been carefully chosen for its softness, durability and comfort. We believe that the biggest sign of quality is how each fabric feels to the touch. Whether you’re a hot sleeper looking for something light or you are looking for the ultimate in luxury such as our Pima cotton, we have just what you’re looking for. 


Meet our Founder,
Esther du Plessis.

Founded by Esther du Plessis, Comfy is a proudly South African direct to consumer bedding brand focusing on quality and customer satisfaction. 

<!–Created with care and made available to you with our bedding sets and bundles that include both bath and bedding must haves and come with significant discounts. Our bedding ranges include products crafted out of our Classic Cotton Rich, Signature Cotton and Luxury Pima Cotton fabrics. All of which have been carefully crafted to maximise softness, durability and comfort. –>

At Comfy, we believe the most significant sign of quality is how each fabric feels to the touch. Whether you’re a hot sleeper looking for something light or simply searching for the ultimate in bedding luxury, we have it. 

<!–Our bath range includes various towel qualities such as Ultra light, Plush and Super Plush. All of which are absorbent, soft and easy to care for.–>

Are you ready to shop the Comfy bedding and bath collection online? Browse our bedding and towels store to see what we have on offer.

“We created Comfy to deliver timeless and beautiful products for your comfort at a fair price.”

- Esther du Plessis, Founder.

  • Comfort

    The quality of what we provide with our bedding is a cornerstone of Comfy. All of our bedding is crafted with the idea of the ultimate comfort and relaxation at its core.

  • Culture

    As a proudly South African company, we understand the importance of having and sticking to the highest ideals across the board. From how we treat our employees to how we handle customers, everything is done with the same level of care and consideration.

  • Best Value

    Top quality without compromise. It’s that simple. Everything we create at Comfy needs to meet our high standards of excellence. Which means value for money, attentive customer service, transparency in dealings and above all, a commitment to consistency in everything we do.


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